Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka. They have a high-fashion, minimalist brand, but their website was suffering from UX issues and it didn’t live up to the quality of the product. I was able to create designs that solved these issues and made their brand truly stand out.
Lead Experience Designer for Americaneagle.com
September 2020 – October 2020
Badgley Mischka has a very minimalist style to its branding, and therefore I wanted the imagery to be a focal point throughout the design. I let the products be the stars and paired them with tasteful typography and a modern layout.
The product listing utilized filtering to help users narrow down their search for the perfect item. The client also wanted product information and alternate angles of the item to appear upon hover while on desktop.
The product detail page included plenty of product photography to help users fall in love with their future purchase, as well as stylish and user friendly functionality to aid conversions.