The Composite Panel Association (CPA), founded in 1960, represents the North American composite panel industry on technical, regulatory, quality assurance and product acceptance issues. CPA General Members include 30 of the leading manufacturers of particleboard, medium density fiberboard, and hardboard. They wanted a website redesign that would appeal to their design-centric audience while still having great UX.
Lead Experience Designer for Americaneagle.com
February 2020 – October 2020
On this homepage, I baked in a ton of functionality while keeping the layout very modern. I pulled in brand colors and selected typography that would be easy-to-read and subtlety interesting. I also found ways to elevate the usage of certain brand elements, like with the ECC Sustainability imagery or utilizing the logo icon as a watermark.
One of the key interiors for this site was the Decorative Surfaces page, which slightly carries some of its own unique branding. I wanted this page to have a bit of its own feel, but still feel like a part of the overarching website.
Another key interior was the product detail page. This design again uses a modern layout– offsetting imagery with large color blocks in layouts that keep a user’s interest.