Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 30 years, now offering more than 20,000 lots per year and averaging more than one auction each month.
Mecum put forth an RFP for their website, and I created the designs that won Americaneagle.com the project. Working on a tight deadline as the sole designer to create primarily desktop designs, I was able to translate our sales team’s ideas into a future state that the client loved.
Lead Experience Designer for Americaneagle.com
Premium Auction Detail Page
Mecum Auctions sells some truly unique vehicles, so we thought that they deserve a layout of their own. We devised what we call the “premium” auction design, which showcases these vehicles in more of a visual/magazine-style layout. This type of design really brings the beauty of the cars to the forefront, while also having the pertinent information and CTAs in an easy-to-digest format.
Auction Detail Page
This design would be for the majority of vehicles being auctioned by Mecum. It has many similarities to the premium auction detail page, but the layout is more utilitarian. We wanted to bring in some future functionality ideas here as well– the ability to use AR to see the car in your own garage, as well as a market competition section that we called Mecum Insights. Overall, we tried to give users as much pertinent information as they need to get excited about these beautiful vehicles and get bidding.