With unparalleled performance and innovative technology, TimberTech delivers the best composite decking material. TimberTech had worked to create a beautiful brand, but their website’s user experience was lacking. I was able to utilize their brand in smart ways to make a site that is as easy to navigate through as it is to look at.
Lead Experience Designer for Americaneagle.com
January 2020 – March 2021
This is a homepage with a lot of content, so I needed to nail down the hierarchy and make sure that sections didn’t feel repetitive or boring. I pulled in imagery of their beautiful products and use classy CTAs and typography throughout.
The Deck Designer landing page was one of the key interiors that I created for this project. This page helps educate and create interest in using the tool, which helps users visualize how their deck might look. I made the information visually interesting and easy for users to digest, while including clear CTAs for them to get started.
Choose Your Color
TimberTech has an array of available colors for their products, so this key interior helped users determine which is right for them. The top section pulls in imagery to help evoke feelings of nature. In the listing area, users can refine their search and see both lifestyle imagery and the actual product thumbnail.